As part of the Ali Group, Welbilt delivers one of the industry’s widest ranges of hot and cold kitchen solutions, from ovens and fryers to beverage systems and refrigeration equipment. Crimppi supports these solutions by producing control and communication wire harnesses for key product lines, including Combi ovens and fryers, as well as assembling control modules used in Welbilt’s equipment.
Matching Welbilt’s need for flexible production
In 2020, Welbilt needed a supplier in China who could combine strong technical expertise with the ability to adapt at short notice. Crimppi’s operating model proved to be an excellent fit.
“Our diverse production equipment and modular line layout allow us to adjust quickly, whether it’s different product variants or changing delivery needs,” says Hero He, General Manager at Crimppi’s Suzhou site.
“Crimppi brought together professionalism, global capability, flexibility and competitive pricing – just the balance we needed”, Edward Zhu, Commodity Manager, Welbilt Asia GPO, explains the selection of Crimppi.
Delivering stability as the collaboration deepens
Five years into the cooperation, Welbilt is highly satisfied with Crimppi’s way of working. As Zhu notes, Crimppi has delivered not only the flexibility they were looking for, but also the stability and consistency that make everyday collaboration run smoothly:
“They consistently respond quickly when requirements change, yet maintain steady quality and delivery performance. Crimppi is definitely one of our most important suppliers.”
The cooperation has also given the Crimppi team a deeper understanding of the technical demands in the foodservice equipment industry, insight that strengthens the partnership further.
A partnership ready to support global growth
For Crimppi China, Welbilt has become one of its most valued customers and an important driver of growth. As Hero He explains:
“We’re genuinely proud of this partnership. Welbilt is a very important customer for us, and we’re grateful for the trust they’ve placed in our team.”
Both companies see clear opportunities to broaden the collaboration, not only by exploring new product areas, but also by extending it to other businesses within the Ali Group in the future. Welbilt sees Crimppi’s global presence as a strong enabler for this direction:
“Crimppi’s global factory network fits our strategy well. It fully supports Welbilt’s global-level ambitions and the direction we want to grow in.”
With this alignment in capability and strategy, the partnership is well positioned to continue expanding in the years ahead.
